The Wine Turtle was founded by Bobby Djavaheri, who is also the co-founder of Oprah-approved appliance site Yedi Houseware.  The Wine Turtle is a new online wine boutique, located in Los Angeles, CA. Being raised in a family of wine enthusiasts, Bobby has always wanted to partake in the activity. Having traveled to Napa Valley, on many occasions, his affinity for wine increased, year after year. Throughout those years, Bobby’s family initiated many friendships with some of the best winery owners in Napa. Among brands that will be sold on the website are Caymus, Darioush, Ovid, Pahlmeyer, and Orin Swift. The Wine Turtle’s exclusive relationships with Napa vintners will facilitate this acquisition of hard-to-find wines for the site, however, that the selection would be “very price conscious.”Elegant packaging will punctuate users’ experiences with the service — a description of the upcoming packaging, Djavaheri said, “wouldn’t do it justice.” So, wine is self-explanatory, but why is “turtle” in the new e-commerce outlet’s name? “Some people tell me I look like a turtle but I like to think my 15-month-old son looks like a turtle, we call him a little turtle,” said Djavaheri.